- Communication concepts (for internal and external communication)
- Press officer training
- Development of company announcements
- Crisis communication training
- Internet media monitoring
- Social-Media concepts
If the affected organization is not ready to speak immediately after an event occurs, it offers plenty of room for speculation. This is the breeding ground for rumors, blame and suspicion.
"Guilty to the Proof of the Converse" - this reversal of the rule of law juristic principle is often found in the media coverage until the final clarification of the facts. This is all the more true, if those responsible "wall" or with the statement "no comment" in front of the press
Rumors and speculations can only be countered with timely information. This applies internally to our own employees as well as externally to a wide range of stakeholders. It is crucial for crises that the institution is ready to speak within a very short time after the event, signals openness and transparency to the media and unconditional cooperation with the responsible authorities.
So that communication does not end in crisis, it does not matter what has happened, but how to deal with the event and its consequences: showing that the situation has been identified and cared for, education is being sought, and the authorities are supporting it who review their own security concepts and ensure that similar incidents can not be repeated at human discretion. Credibility and trust - otherwise you run the risk that the built up over many years positive image of the organization and the reputation of those responsible in the shortest time completely destroyed.
The acute crisis is then followed by the far greater crisis - the crisis of communication or trust with unforeseeable consequences.